Founded in 2007 by Dr. Corey S. Maas, Beauty for Books™ (formerly Books for Botox), a non-profit organization, generates books and reading materials, as well as donations for the purchase of books for financially challenged schools and children that are in need of reading materials at home.
The program is run annually in the spring, at which time family, friends, patients and donors are asked to donate 10 new or nearly new books that are appropriate for grades K-8th children or a minimum of $100. All proceeds go directly to Beauty for Books. In exchange, donors receive a gift card for a skin care consultation and a complimentary service or treatment. Some of the beauty treatments include Botox, Dysport or Xeomin treatments for lines as well as skin and laser treatments such as IPL, UltraShape, Ulthera VelaShape offered, by the respective B4B provider clinic or facility.
These treatments are generously supported by product and grant donations from Allergan, Medicis and Lumenis as well as numerous top San Francisco salons, spas and boutiques that serve as vendors at the B4B Annual Gala.
The Annual Beauty for Books™ gala provides a forum for the local school districts (Marin City, San Francisco and Oakland Unified) to explain their needs, for friends, beauty experts and businesses to get together and for generous donors to “fund the need” expressed by the schools.
The Dr. did an interview from BIG Medicine Magazine in Aesthetic Insider News – a new online website.